Think Local First: Shop Sonoma this Holiday Season

Posted on November 24, 2023


A sign that says Shop Local surrounded by holiday paraphernalia.

With the holidays around the corner, it’s the perfect time to give local businesses a boost while checking off your shopping list.

When you shop at small and local stores, you’re not just getting unique finds – you’re also investing in your community. A percentage of each dollar you spend on taxable goods goes straight into funding vital city services like police, fire, parks, and roads. Plus, your money keeps circulating locally, creating jobs and supporting nearby businesses.

But the benefits go beyond that. Choosing local means you’re preserving the character that makes our community special. Our local businesses contribute to schools, nonprofits, and the overall ambiance that makes Sonoma unique.

And there’s more! Local businesses often have a smaller environmental footprint, offer personalized service, host community events, and help preserve local culture. So, this holiday season, not only do you get unique, one-of-a-kind gifts, but you’re also making a real difference in the lives of your neighbors and friends. It’s a win-win!

Here are some easy ways you can support your local businesses this holiday season:

Shop Small.  Get ready to make a big impact by shopping small this Saturday, November 25th! With 33.2 million small businesses in the US, your support can make a significant difference in our community.  Join the movement and contribute to the vibrancy of Sonoma Valley’s local economy by choosing to shop small local businesses this season.

Sonoma Plaza Holiday Programming. Get ready for festive fun in and around the Sonoma Plaza this December! Save the Dates:

Holidays in Sonoma Valley.  Looking for fun winter events, activities, and unique gifts? Look no further than your own backyard. Visit the Sonoma Valley Visitors Bureau website for holiday events, special deals, a shopping guide, holiday recipes, and a list of what’s open on major holidays.
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