Archives: FAQs

How will the City ensure local control and accountability for Measure T revenues?

All Measure T funds would remain local and be controlled by the City Council. By law, locally approved sales taxes cannot be taken away by the State. The City of Sonoma has taken many steps to increase financial transparency and accountability. These include multi-year financial forecasting and capital planning, improved cost-recovery for fee-based services, an … Continued

Do other cities in our area have local sales taxes?

Most cities in Sonoma County have a local sales tax to support their general city services.  The cities of Cotati and Petaluma have a full cent local sales tax, Sebastopol has a three-quarter cent sales tax and the cities of Santa Rosa, Healdsburg, Rohnert Park, and Sonoma have a half-cent local sales tax.

What City services would Measure T support?

All of the revenue from the local sales tax is spent locally for the benefit of the Sonoma community.  Measure T revenues will into the City’s General Fund, which provides basic city services including 911 emergency response, fire and ambulance services, police services, emergency preparedness, street and parks maintenance, planning and building services, housing programs, … Continued

Why was Measure T placed on the ballot?

Measure T was placed on the November 5, 2024, ballot by a unanimous vote of the Sonoma City Council to support existing and expanded City service levels and ensure financial stability and sustainability. Measure T was placed on the ballot to address Sonoma’s significant budget deficit and ensure the continuation and enhancement of essential city … Continued

What is Measure T?

Measure T is a proposed 0.5% increase in the local sales tax (officially called a “transactions and use tax”) for the City of Sonoma, placed on the November 2024 ballot. The measure is designed to generate approximately $3 million annually to support essential city services. If Measure T is passed, this tax would be applied … Continued

What is the status of the City’s financial reserves?

As a result of years of fiscal prudence, City has developed healthy financial reserves, which function as savings accounts or “rainy day” funds.  The Emergency Reserve (target level = $1.5 million) helps fund the costs of responding to a major fire, earthquake, or pandemic. The purpose of the Operating Reserve (target level = amount equal … Continued

What is the City doing to support the local economy through the pandemic?

Keeping our community safe is the City’s highest priority. This includes local businesses and their employees. City staff assignments have shifted to prioritize public education and enforcement regarding Coronavirus related health orders, as well as community support projects such as the food security task force.  The City Council allocated $150,000 from the City’s Housing Trust … Continued

How are City services being affected by the pandemic and the loss in revenues?

With revenues down significantly, the adopted budget is balanced through a combination of spending reductions and use of financial reserves or “rainy day funds”.  At $19.3M, the FY 20-21 adopted budget for General Fund expenditures is about $2M below the amount forecasted for “status quo operations”, and $1.1M below the pre-pandemic budget for FY 19-20. … Continued

How are City revenues being affected by the pandemic?

With its tourism-based local economy, the City of Sonoma relies on revenues that are being significantly impacted by the coronavirus pandemic.  The most greatly affected are hotel taxes (called Transient Occupancy Tax or TOT), which had previously been generating almost 24% of  total General Fund revenues.  Prior to the pandemic, annual TOT revenues were on … Continued

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