As of today, Measure S, the Transient Occupancy Tax increase, had over 79% yes votes.
THANK YOU to our community for support of Measure S. As a general tax, Measure S required a simple majority to pass to increase the City’s Transient Occupancy Tax to be similar to other Sonoma and Napa communities.
TOT revenue pays for essential City services that benefit both residents and visitors. These include police protection, fire and paramedic services, emergency preparedness, maintenance of streets and parks, recreation services, maintenance and improvement of City facilities, and other general municipal services to the public. Measure S will increase the TOT rate from the existing 10% to 12% effective January 1, 2019 and authorizes the City Council to further increase the rate to 13% within the next five years (by January 1, 2024).
To see a complete list of Sonoma County election results, visit the Sonoma County registrar of Voters website.